More than 1,000 fans lined up at North Andover’s Market Basket on Friday, Oct. 16, for a chance to meet Ann Michael Maye, the social media personality and co-founder of the MayeDay Family Foundation.
Organizers told WHDH that more than 1,200 people joined the line, though only a few hundred met Maye. The Eagle-Tribune estimated the crowd at about 1,000.
The event, held in partnership with Olivia’s Organics, was scheduled for 3 to 4 p.m. Maye stayed at least 30 minutes longer to accommodate fans, according to the Eagle-Tribune’s report. Hundreds still missed the indoor meet-and-greet, but she waved and paused for photos from a vehicle as she departed.
Before the event, Olivia’s Organics presented a $5,000 check supporting the foundation Maye launched with her husband, New England Patriots quarterback Drake Maye.
“This supports our foundation which just means so much that we can help give back to the community,” Maye told the MetroWest Daily News.
For some attendees, the foundation’s work made the visit personal. Michelle Martel brought her 3-year-old daughter, Liliana, and a thank-you letter. The Haverhill family told the Eagle-Tribune that foundation-supported Child Life therapists had helped Liliana through appointments at Boston Children’s Hospital.
Other fans arrived wearing Patriots gear or carrying handmade gifts. Danielle Toupin wore a shirt she made that morning reading, “I love Ann Michael Maye.”
Fans traveled from Connecticut, New Hampshire and Rhode Island. Haverhill resident Dennis Daniel told the Daily News he appreciated the North Andover appearance because getting to Foxborough can be difficult for fans farther north.
Marianne Cashman brought a spatula, telling WHDH she thought the baking enthusiast would appreciate it more than a queen’s wand.
Maye’s holiday baking series, “Bakemas,” helped build her following in 2025. The Daily News reported she had more than 605,000 TikTok followers at the time of the event.
The Mayes announced their foundation in March to support children and families experiencing hardship. On Sept. 29, Ann Michael volunteered at Family Food Connections in Jamaica Plain, coinciding with a $100,000 foundation donation to the pantry, according to the Patriots’ website.
